Sponsorship Pack · Confidential
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Recognising the UK's Best Stone, Worktop & Fabrication Professionals — a six-month nationwide campaign powered by MyProject.ai.
Powered by MyProject.ai
The UK stone and worktop industry is one of the most skilled, creative and important sectors within British construction. Yet for too long, its craftspeople, suppliers, fabricators, and stonemasons have remained largely invisible — celebrated only within industry circles, rarely recognised by the wider world.
Over the course of 2026, the MAI team will travel more than 20,000 miles across England and Wales — visiting workshops, fabrication facilities, showrooms, warehouses, and customer homes. We will film, photograph, interview and celebrate the real people behind the finished product.
“We are not simply hosting an awards ceremony. We are documenting and celebrating the people, businesses, craftsmanship and materials that make the UK stone and worktop industry extraordinary.”
Sponsoring the MAI Awards 2026 positions your brand at the heart of one of Europe's largest and most resilient construction markets.
Thousands of skilled fabricators, stonemasons and suppliers operate across the UK with virtually no public profile. Their craftsmanship goes unrecognised beyond the immediate client.
The UK construction industry is experiencing a critical skills shortage. Celebrating expertise creates aspiration, attracts new talent, and preserves vital craft traditions for future generations.
Despite operating in a multi-billion-pound market, most stone businesses have limited or no digital presence. Customers cannot find them, compare them, or trust them online.
Homeowners increasingly make purchasing decisions based on poorly informed internet searches. The industry needs a trusted voice to educate buyers and raise standards.
“The future of the industry will not belong only to the biggest companies. It will belong to the companies with the strongest digital presence, the best storytelling, and the most trusted workmanship.”
Over six months, the MAI team will travel more than 20,000 miles across England and Wales, visiting the workshops, factories, showrooms and customer homes that make this industry great.
| Region | Key Visits & Focus |
|---|---|
| London & South East | Granite fabricators, luxury kitchen studios, premium suppliers |
| South West & Wales | Slate quarries, traditional stonemasons, heritage projects |
| Midlands | Major fabrication hubs, quartz distributors, tool manufacturers |
| North West | Large-scale suppliers, commercial projects, kitchen manufacturers |
| North East & Yorkshire | Independent fabricators, stone importers, tiling specialists |
| Scotland (selected) | Granite traditions, whisky distillery installations, premium projects |
Every visit, every interview, every customer story becomes a permanent digital asset generating value for sponsors for years.
Full-length factory tours, fabricator profiles and customer installation stories — professionally produced and optimised for long-term discoverability.
Short-form reels, before-and-after transformations, craftsmanship clips and sponsor features across Instagram, TikTok, LinkedIn, and Facebook.
1,000+ targeted blog articles, supplier profiles, and location-based SEO pages generating sustained organic search traffic for sponsor brands.
Real homeowners, real renovations, real results — authentic before-and-after content featuring sponsor materials in completed installations.
Press releases, industry features, trade publication partnerships, and editorial coverage building credibility and brand authority.
Featured supplier profiles, sponsored material listings, and priority visibility within the UK's growing AI-powered construction marketplace.
UK homeowners actively planning kitchen or renovation projects — high intent, high spend, seeking trusted suppliers and inspiration.
Worktop fabricators, stonemasons, and installation teams seeking better suppliers, tools, and industry recognition.
Specifiers with significant influence over material selection for residential and commercial projects.
Contractors and property developers requiring reliable stone, worktop and surface supply at volume.
Kitchen showrooms and retailers seeking premium materials and trusted fabrication partners for their clients.
Stone importers, machinery suppliers, tooling companies and logistics providers within the industry ecosystem.
Celebrating craftsmanship, innovation, people, projects, and businesses that shape the UK stone and worktop industry.
Sponsoring the MAI Awards 2026 is not a charitable gesture — it is a strategic commercial investment in long-term brand authority, digital visibility, and industry credibility.
All packages run for a minimum of 6 months. Exclusive category and regional positions are available on a first-come basis.
| Supporting | Industry | Gold | Platinum | Title Partner | |
|---|---|---|---|---|---|
| Monthly Investment | £1,000 | £2,500 | £5,000 | £7,500 | £10,000 |
| Est. Monthly Impressions | 100K+ | 250K+ | 500K+ | 1M+ | 2M+ |
| Website Branding & Logo | ✓ | ✓ | ✓ | ✓ | ✓ |
| Social Media Brand Mentions | ✓ | ✓ | ✓ | ✓ | ✓ |
| Category Sponsorship | — | ×1 | ×2 | ×2 | ×3 |
| Sponsored Interview / Profile | — | — | ✓ | ✓ | ✓ |
| Product Feature Video | — | ×1 | ×2 | ×3 | ×5+ |
| Factory / Showroom Visit | — | — | ✓ | ✓ | ✓ |
| Customer Installation Stories | — | — | ×1 | ×3 | ×5+ |
| SEO Backlinks | ×1 | ×3 | ×6 | ×12 | Full |
| Marketplace Supplier Listing | Basic | ✓ | ✓ | ✓ | ✓ |
| Vehicle Branding | — | — | — | Regional | Full UK |
| Documentary Brand Film | — | — | — | ✓ | ✓ |
| Exclusive Category Ownership | — | — | — | ×2 | ×3 |
| "Powered By" Naming Rights | — | — | — | — | ✓ |
Become synonymous with the entire nationwide campaign. Your brand. Your story. Your industry.
"Powered By" on all campaign content, videos, press, social, marketplace, email and award certificates throughout the full 6-month campaign.
Your logo featured on the campaign vehicle travelling 20,000+ miles across England and Wales — seen in workshops, warehouses, on motorways and in customer communities.
A professionally produced brand documentary — your story, your materials, your people — distributed to YouTube, social media and the MAI platform for long-term visibility.
Own up to 3 award categories aligned to your brand. Your name becomes the award — creating permanent industry association and recognition.
5+ customer home installation stories featuring your products, created with professional videography, photography and editorial — real homes, real homeowners.
Deep integration across MyProject.ai and 1,000+ MAI articles — creating long-term search authority and organic discovery for your brand.
| Metric | Industry Partner | Gold Partner | Platinum Partner | Title Partner |
|---|---|---|---|---|
| Monthly Investment | £2,500 | £5,000 | £7,500 | £10,000 |
| Est. Monthly Impressions | 250,000+ | 500,000+ | 1,000,000+ | 2,000,000+ |
| Cost Per 1,000 Impressions | ~£10 | ~£10 | ~£7.50 | ~£5 |
| Video Productions | 1 | 2 | 3+ | 5+ |
| Customer Stories | — | 1 | 3 | 5+ |
| SEO Backlinks (6 months) | 18 | 36 | 72 | Full |
| Social Media Posts | 6+ | 12+ | 20+ | 30+ |
| Marketplace Exposure | 6 months | 6 months | 12 months | 12 months |
| Estimated Content Lifespan | 2–3 years | 3–5 years | 5+ years | 5+ years |
A single professionally produced customer installation video (valued at £450–£1,500 per production) continues generating SEO traffic, social engagement, customer trust and brand associations for 3–5+ years after publication. Gold Partners receive a minimum of two such productions per 6-month campaign.
Working with MAI has been one of the best marketing decisions we made this year. The video content they produced for our warehouse and showroom has generated more genuine enquiries than two years of trade exhibition attendance combined. The storytelling approach creates real customer trust.
The MAI platform genuinely understands the stone industry — the nuances of fabrication, the supplier relationships, the customer journey. When you work with people who actually know your industry, the content they produce is completely different. Our brand feels more credible, more visible, and more trusted.
We were sceptical about sponsoring an awards programme, but the MAI model is completely different from anything we had seen before. Our factory tour video now sits on YouTube, ranks on Google, and still brings in enquiries months later. That is the kind of marketing investment that actually makes sense.
The supplier discovery elements of the MAI marketplace have been genuinely useful for our buying team. Being able to research fabricators and suppliers through their documented work, interviews and customer stories rather than just a website — that transparency is invaluable.
Platform launch, sponsorship activation, nomination campaign, social media awareness drive, initial factory visits, first content publications.
South England and London visits, first documentary content published, social media campaign in full swing, Britain's Best Worktop submissions open.
Midlands fabrication hub visits, Wales stone sourcing stories, continued social campaigns, voting opens for selected categories.
North West and Yorkshire visits, expanded content library, customer home stories published, finalist announcements begin.
Full voting campaign, finalist content produced, social sharing campaigns, maximum audience engagement window.
Winner announcements, award ceremonies, final documentary releases, press coverage, digital certificates, sponsor visibility peak.
Selected positions carry exclusive naming rights within a specific category or region, creating powerful brand-to-category associations throughout the campaign.
Full branding ownership of all quartz-related categories, content and marketing. Perfect for quartz manufacturers and importers.
Category ownership across all natural stone awards — granite, marble, quartzite, slate and limestone content.
Ownership of porcelain and compact surface category branding and associated content throughout the campaign.
Branding across all fabrication, machinery and tooling content — workshop visits and equipment features.
Dominant regional branding and content for your chosen geographic territory across the UK — one per region.
Technology category ownership for software, AI and digital service brands targeting the construction sector.
Own the surface care, cleaning, sealing, protection and maintenance category throughout the MAI Awards campaign. Ideal for brands specialising in stone care products, cleaning solutions, sealers and maintenance systems.
Own the tiles, wall cladding, flooring and decorative surface categories throughout the MAI Awards campaign. Ideal for tile manufacturers, distributors and premium surface brands seeking nationwide exposure.
Own the kitchen accessories category, including sinks, taps, boiling water taps, appliances and complementary kitchen products. Ideal for brands seeking direct exposure to homeowners, designers, kitchen studios and installers nationwide.
Exclusive positions are limited to one brand per category. Once a position is confirmed, it will be removed from availability. Early commitment secures your competitive advantage.
The stone and construction industry is relationship-driven and most businesses prefer manageable monthly marketing investments. Monthly payments reduce financial pressure, improve sponsor confidence, and allow continuous campaign activity and accountability throughout the 6-month partnership.
The UK market is large enough for multiple participants to benefit. However, visibility differs significantly by tier — and exclusive category positions ensure that certain brands can dominate a specific content area. The earlier you commit, the stronger your positioning advantage.
MAI retains campaign media rights for marketing and platform use. Sponsors and participating companies can use selected content for their own social media, website, presentations and marketing campaigns. Content becomes a valuable long-term asset for both parties.
The campaign is built on much more than social media. The real long-term value is SEO indexing, supplier marketplace authority, customer storytelling, and repeated brand exposure across multiple digital touchpoints. Customer journeys are rarely linear — awareness today converts to enquiry months later.
Trade exhibitions typically provide 2–3 days of exposure and can cost between £6,500 and £75,000, while many trade directories focus primarily on lead generation. MAI combines industry recognition, nationwide industry engagement, digital media, customer stories, supplier profiles, interviews, and searchable online content to create lasting visibility. Rather than delivering short-term exposure, MAI builds a permanent digital footprint through videos, articles, project showcases, and industry features that can continue generating awareness, credibility, and business opportunities for years after the campaign has ended.
Sponsorship positions are available now. Exclusive categories are strictly first-come, first-served. The earlier you commit, the stronger your visibility and competitive positioning throughout the campaign.
MAI Awards 2026 · A MAI Corporation Ltd Initiative
CONFIDENTIAL — This document is prepared for potential commercial partners of MAI Awards 2026.
Not for redistribution without prior written consent. · © MAI Corporation Ltd 2026